A guide to insurance marketing

The old phrase is true: the more you learn, the simpler the lessons become. Marketing insurance is no different. One lesson that can be applied to the world of insurance marketing is simply: don't put all your eggs in one basket. The more marketing strategies you initiate and follow through with your company, the more customers you ultimately bring in. This article provides you with a guide to insurance marketing.

Insurance marketing ideas gone wrong

Search Engine Marketing

One common misconception of SEM, or Search Engine Marketing, is that getting your company advertised on any relevant search engine is good enough. Another common mistake made by the growing small insurance business, is failure to utilise the sales letters effectively. The rest of this article will go into detail as to why this is an issue, and some of the ways to attack those issues.

Please keep in mind however, that the best marketing coach is your own creativity. If the most successful marketing ideas were available to everyone, there would be no top insurance companies. Experiment with your own marketing insurance ideas and try an approach that opposes the tried and true methods that many companies fall into.

Increase business lead generation with first page results

Based on a recent study documented by the local insurance marketing.com, 96% of the people questioned stated that they only use the first page of results given on a search engine's website, no matter what the search may be for. Imagine the number of potential customers that never know your insurance company exists, simply because it isn't mentioned on the first page of insurance search engine results!

For a company to achieve significant business advertising through web searches, it's imperative to aim for that first page. Consider investing in a marketing agency that can guarantee first page results.

Increase marketing lead generation with letters

To optimise insurance lead generation, use the sales letter two to three times more than you currently do. As an analogy, if 1 out of 50 sales letters you send gets a response, and you only send out 100 letters in a month, you've only attracted two customers. That's about enough to pay for the cost of shipping that you've spent.

Technology

Naturally, you'll want to send double or even triple of that amount to increase revenue with a difference that you can see. Thanks to technology, the majority of companies are sending their correspondence through emails and cold calls only. That has an adverse affect on mail volumes, increasing your chances of potential customers that respond for a quote or visit your website to utilise your services.

References:

Localinsurancemarketing.com