The pros and cons of web promotion services
The world of web promotion is almost as large as the world wide web itself. From digital marketing services to Google's AdWords, it can get tricky knowing all your marketing options. A business can become famous within a matter of weeks, or become obsolete through the failure to promote and market their company sufficiently. This article provides you with some promotions pros and cons.
It takes money to make money
Although there are many free promotions, your small business can take advantage of cheap SEO services, the more expensive services offer a better quality promotion that assists in exposing your business to new clients. An affordable SEO service will compliment your budget, but professional SEO guarantees successful advertising and compliments for your company's reputation.
A prime example
For example, Google allows you to register your company's website with them free of charge. This is already a helpful tool if someone decides to google your company's name to find your page. But what if the customer doesn't know whether you exist, but wants to get on with your products and services? They may not be your customers after all. This is where paid SEO promotion is a benefit, as you can have your company's name placed high on Google's search page (or any search engine's web page).
PPC search marketing
PPC stands for pay-per-click search marketing. There are a number of PPC agencies available for hire, which have come under heavy scrutiny from business owners. These agencies are designed to act as a publisher to your company by website search optimisation, using relevant keywords. One significant con to this is, most agencies do not have a good grasp on how your products and services benefit the customer, thus marketing to the wrong crowd (typically consumers opposed to business).
The pro is that there are several books written on the subjects of company SEO and online promotion, so educating yourself and taking marketing matters into your own hands are not as difficult as some assume.
Digital marketing
A digital marketing company is definitely a pro, if you have the budget to include marketing on all levels of digital media. Promotion is not just limited to television, radio and Internet, although these are the main sources. Thanks to the technology boom, your company's website promotion can extend out to mobile phone via text message, picture messages and many open source apps. Although advertising amongst a broad array of venues is a pro, the cost is usually a con. Depending on which company you choose, you may want to consider a meeting with your sales team (if applicable) to discuss the company's budget versus what you can afford to market and promote yourself.
