All about advertising costs

What is the one thing that your vision cannot escape these days? Yes, you guessed it right, advertisements. They are everywhere, from the evergreen boards and hoardings to the eternal newspaper ads. Be it television, radio or the internet (yes! Even the virtual world), nothing escapes the attack of the persuasive and informative advertisements. But what is best? Read this article to learn about advertising costs.

Types of advertising

Amidst the procedure of zeroing in on the way of advertising, an intelligent and aware advertiser must always consider different ways of advertising and weigh their pros and cons in the light of personal evaluation.

Print advertising

Various advertising companies still prefer the print media i.e. newspaper and magazines for advertising. A print advertising agency comes handy in such cases as they offer multiple designs, features and space options to the advertiser keeping in consideration the pre-requisite budget and desired consumer reach.

Electronic media

Advertising with the growing population (which actually includes all the spheres) spending most of their leisure hours on watching television, listening to radio and the most enduring of them, internet (including everything from social networking sites to online education) advertisers also believe in spending their bucks on such mediums. Internet ads are visible on almost all the websites and are a major source of online revenue and expenditure.

The web advertising rates are quite reasonable nowadays. An online advertising agency is quite helpful in such cases as they cite various rates from the advertiser to choose from.

Cost and reach

The cost per advertisement or CPM (cost per thousand) is a major factor to be taken into consideration along with the reach of the medium being decided upon.

Cost and reach of print media

The advertisements in newspaper and magazines vary in cost depending upon the type of advertisement (i.e. classified, full page ads). The reach can actually be estimated as there are some newspapers and magazines which have a large number of subscribers. Cheap advertising can come in handy in such cases.

Cost and reach of electronic media

The cost of advertising on television is relatively much higher as compared to the radio and internet. The reach also differs as many senior citizens would not go online as frequently as they would listen to and watch television. Also the case is entirely different for the youngsters, who dedicate a lot of time to both the mediums of entertainment and information.